It is a priority to know which are Graphic Design Niches, to know which is the best way to choose.
When you come into Graphic Design world, it’s your choice, because you have passion, good taste for graphic and colors, drawing affinity.
You begin reading books, look at very talented artists, read so many good articles. Then you come to that point:
Can I reach a so high level?
Sure, you can.
But. I say yes but I’m not telling you the way it’s easy. It is not. It is a very long and difficult one, you need time to achieve some results and demonstrate your skills. It’s hard, but not impossible. You can do it.
First of all, you need to choose your Niche in Graphic Design.
Then, you need to choose your Tool.
Let’s see how.
Why you need to choose a Niche in Graphic Design
Choosing a niche means choosing a piece of market to address your work to. As well as in Web Design, it is a good practice to choose your target customers in Graphic Design too.
You can choose which kind of works you like to execute, depending on your client. Why?
Because this way you can specialize in something and work even better when you know your target client. You will discover problems and solutions about that niche and you will be specialized to solve them.
That happens in every working environment, so in Graphic Design one too. It is no good to specialize in everything, even there.
“Specializing in everything” means doing everything bad. It’s better to concentrate on one thing, ignoring others deliberately.
“Don’t I loose clients, this way?”. Sure, but it’s the result of choosing. And as such it will bring to you target customers, I mean people interested to your products and ready to pay a specialist as you are.
How to choose a Niche in Graphic Design
There are two ways to choose your niche:
- doing what you do best
- combine it with what you like to do
For instance, if you can draw and can use Photoshop fine, both things can be used to develop your own work and you can specialize doing just that.
I love using Illustrator and choose it to work on my niche.
Where you can choose a Niche in Graphic Design
It depends. You got two options:
- working with clients close to you geographically
- working online
If you want to work with clients you want to meet (geographically close), you have to choose an area.
Is it your town? Do you want to include close towns around?
Do you want to extend more?
Just choose which are geographical border you don’t want to overpass. Specialize on that area, and maybe you can take a larger area when you have done with the first one.
Remember: if you do this choice, your business success depends on locally economy.
So, before you can take a decision, just go around and ask people working in this area since time, to know if searching there is worth. Don’t be surprised if you receive negative answers: “It is not worth…there’s no much work…the best is changing your mind”. It often happens because people fear competition. For this reason, you could find co-workers who want to discourage you 🙂
But this is not the way we will be. Some kind of people don’t know that competition is exactly what we need to achieve success. But this is something else, maybe I will talk to you about it some day.
If you want to work online instead, things become different. In this case you will be able to work with customers from all over the world.
You can work choosing through many freelance sites, where you can find work. Here just someone:
Here you will be able to find so many job offers for graphic, design and illustration. You can choose an ad and propose your quote. Don’t forget to link to your portfolio.
Another valid way to work it with Passive Income. You are free to create resources you like and to sell them more and more. Places where you can do that are for instance Graphic River and Creative Market.
In both cases you can choose your reference market. A good example is the one from Flauntmydesign, who presents us a various schema:
Which Niche to choose Graphic Design
Now you know why you have to choose your niche, where to choose it and which tools to use. You miss just one step: which one to choose.
I show you here the great list of Millo:
- Find your design niche in designing web sites for small businesses
- Designing web sites that can be edited by non-programmer/coder clients
- Designing extremely original business cards
- Designing very fancy application icons
- Designing mobile web sites
- Find your niche in designing facebook pages
- Designing facebook tabs
- Designing twitter backgrounds
- Designing web sites that turn a ‘boring’ business into an exciting one
- Designing movie posters
- Find your niche in designing concert posters
- Designing microsites
- Designing portfolio sites
- Designing landing pages
- Working exclusively with Dentists
- Working exclusively with Doctors
- Working exclusively with Small Businesses
- Working exclusively with Large Corporations
- Working exclusively with Grocery Stores
- Working exclusively with Hair Salons
- Working exclusively with Animal Shelters
- Working exclusively with Restaurants
- Find your design niche in working exclusively with Clothing companies
- Working exclusively with Photographers
- Working exclusively with other designers
- Working exclusively with Online businesses
- Working exclusively with Brick and Mortar Businesses
- Targeting companies that have no well-established brand
- Targeting companies that have a rich brand history
- Targeting companies that are non-profit
- Targeting fortune 500 companies
- Targeting companies that have only a few employees
- Find your design niche by targeting companies that have never done business online
- Focusing on selling wordpress templates
- Focusing on selling HTML templates
- Focusing on selling stock logos
- Focusing on selling branding strategies
- Focusing on selling style guides
- Focusing on selling CSS stylesheets
- Specializing in HTML5 web sites
- Specializing in Flash web sites
- Specializing in Jquery-rich sites
- Specializing in high-traffic design
- Specializing in usability design
- Specializing in logo design
- Specializing in print design
- Specializing in business card design
- Specializing in internet marketing design
- Specializing in web banner ads
- Specializing in branding & identity design
- Specializing in product design
- Find your design niche by specializing in transportation design
- Specializing in billboard design
- Specializing in flyer design
- Specializing in point-of-purchase design
- Specializing in package design
- Specializing in vintage design
- Specializing in modern techniques
- Specializing in style guide design
- Blogging about the business of design 😉
- Blogging about where designers can find inspiration
- Blogging about your own design projects
- Blogging about freelance design
- Blogging about printing techniques
- Blogging exclusively about print design
- Blogging exclusively about web design
- Blogging about logo design
- Blogging about design education
- Or, like me, find your design niche while blogging about design entrepreneurship
After posting this article, I received an interesting email from Tomas Fransson reporting me a very interesting niches collection he made, about Web & Graphic Designers, Photographers, Illustrators, Writers and more.
His collection name is The Niche Notebook and it’s very easy to read and consult through tabs, and many links to take examples from.
Thanks a lot Tomas for your email!
All these advices personally helped me on my job. If you find your specialization and you understand whom to drive it, you will concentrate yourself just on one thing. Acting this way will make you an expert in that subject.
With time you will see worth clients coming to you.
Seeing is believing.